Thursday, March 14, 2013

Getting to know my YouTube One Channel

Hey there,

Today I took advantage of YouTube's new One Channel layout and format. And it's pretty slick.

If you go to the page, it starts off with this:
You are more than the sum of your uploads. On your new channel, branding works across devices, you can reach out to non-subscribed viewers, and you can show off more of your content so fans will go deeper.
When you opt in to begin the process, YouTube walks you through the new features with the quintessential tour. It starts off with an explanation about how the new features has been optimized to make it easier for subscribers to engage with your content.


One way they do that is by adding sections.


Sections can be organized by uploads or likes, or even playlists or tags. They start you off with some examples from your own content.


Next, they give you a handy-dandy checklist, for setting up your new channel: setting your channel icon, adding channel art, describing your channel, adding web links, adding a section, and last but not least (and one I need to do) adding a channel trailer.


A channel trailer is a clip that will be shown exclusively to viewers who have NOT subscribed to your channel yet. Not only that, it will always autoplay.

Next up in terms of the walk-through is choosing your channel art. They mention that this will not only show on the usual suspects in terms of desktops and laptops, but mobile devices and TVs as well.


And I LOVE that they mention from the get go that "recommended channel art size is 2120 x 1192", instead of waiting until after you try loading it, or just not mentioning it at all.


 Finally, they give you a preview of how your channel art will appear across different devices.


Anyway, that's that. Just thought I'd give a quick walk-through for anyone else who might be curious, but not ready to make the transition yet.

One more thing I'll leave you with, is recommending that you check out YouTube's Channel Optimization section. Definitely a must-read.

Have you made the leap? What do you think? Would also love to see what you've done with your channel. Please leave a link to your own channel in the comments!!

JR
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