So there's a really GREAT blog by Susan Chavez on Techsoup which was posted in the past week, "Coming March 30: Facebook Timeline".
On March 30, big changes are coming to all Facebook brand pages – the new Timeline format.
Timeline has already begun appearing on personal pages so it will not be entirely unfamiliar to many Facebook users. However, even users who are familiar with this format will find a number of new features only available for brand pages.
Check out the rest of the blog here.
I think it's very telling that the first highlighted change has to do with the cover photo. I say this because increasingly pictures are telling a thousand words more and more in social media. I actually just got out of a seminar this morning on Digital Communications 2.0 for Nonprofits, but a wonderful woman named Jamie, with Momenta. A number of times, the moral of the story came back to being thoughtful and intentional with the images used, from brands to logos.
Even last week, on a webinar about 10 mistakes nonprofits make, hosted by Guidestar, and led by someone with Diosa Communications, one that was mentioned was as simple as making sure an organization had a square version of their logo/brand to be used in Social Media profiles.
But I digress. That's just the first of a number of changes highlighted in Techsoup's blog, which is a must-read for anyone dealing with their company's Facebook page.
Looks like we're going down the rabbit hole, so don't hesitate to take the red social media pill, if you haven't yet. Because the organizations that do so willingly and resourcefully will certainly have an advantage over those that don't.
Keep an eye out on my twitter for little nuggets from this morning's seminar I mentioned. In the meantime, read, read, READ the blog :-)
- JR
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