Honestly, though, good for them. I mean, ultimately it does come down to money. But if that's the case, they've probably received more in fees from damage done by folks covering their logos by any means necessary.
It's probably not only good business for them, but a cheaper alternative than any clean-up fees to fix the damage duct tape can do when removed, after baking on a vehicle in the desert for over a week.
My favorite, though, from the Burning Man section on their website:
"We get it. Your equipment will likely get very dirty throughout the event."
Haha. Phrasing. (And yes, that was an Archer reference).
Anyway, what do you think?